Digital vs Offset Printing: What’s the Difference?

Printers are considered as essential computer peripherals. This has made it possible for anyone with a computer to print out materials like flyers, brochures, posters, and others. Traditional printing shops have also benefited from this development. With more people able to print things from their computers, they now realize that some things are better left to professionals.

Professional printing services use a variety of machines to service their clients’ printing needs. The range of services has also grown because more people are sending them printing jobs. These are jobs that go beyond the limitations of home printers in terms of quality, size, longevity, colors, printing materials and others.

Like most other industries which rely on machinery, printing is dependent on technology. From Chinese woodblocks and the Gutenberg printing press, technology has made it possible for more materials to get printed. Contemporary printing technology uses offset and digital printing for different kinds of jobs. These methods use different kinds of technologies and machines.

  • Offset Printing

Offset printing uses large machines to transfer an image on to paper using a plate and rollers. Large printing presses use plates and rubber rollers to transfer ink to paper. The design or an image of the page is etched onto aluminum plates. These plates are then placed on a roller. Using another roller a layer of ink is fed onto the aluminum plate. This ink layer is then passed to another roller, called the offset roller which passes on the ink on to paper. The most common offset printers use 4 colors, each of which are set on a separate plate and roller. Better color rendition is achieved by 6- or 8-color offset printers.

  • Digital Printing

Using the same technology of computer printers, digital printing is like a larger home printer. Instead of a desktop machine, digital printers are stand-alone units and wide. It uses a wide variety of inks for different types of papers and printing purposes. It uses inkjets and tanks, one for each color, the digital printer prints one page at a time, at an affordable cost for short-run productions.

  • Offset vs Digital Printing

The difference in methods and technologies also have their advantages and disadvantages. The following are the main features and advantages of both:

  • 1. Cost.

Digital printing is cost-effective for short-run publications. The cost per page is constant is the same for one page as it is for 100 pages.

The upfront cost of an offset printing includes the laser etching of the aluminum plate. This additional cost makes it expensive for prints less than a thousand. As the number of copies increase, the initial cost is divided among the volume printed. This makes the cost prohibitive for productions less than 500 copies. It starts to get even at 1000 copies, depending on the number of colors used. The more prints made, the cheaper the cost per page becomes.

  • 2. High fidelity color printing.

For printing color publications on offset printers, there are four, six or eight plates used depending on the machine, and the desired quality of color reproduction. Offset printing uses Pantone inks which are accurate color reproductions for spot printing. This results in the correct color for specific objects like logos. Four color CMYK would be used for the majority of the page, except for the color-specific items that would use a separate plate for spot processing.

Digital printers also use CMYK color reproduction, but for higher quality images, there are printers with 6 up to 11 nozzles. These extra colors provide better control of color printing resulting in more vibrant finishes. Colored image reproduction is significantly better with digital printing.

  • 3. Paper.

Offset printing was designed for paper in various textures and weights. Cardboards and heavy paper could be rolled through the printer without any problem. The paper is stacked on one end of the machine, where suction and air are used to separate one leaf from the next. This rolls down and imprinted with one color for each roller. After going through the printer, the paper goes through a light dusting of powder which helps to keep the papers separate and the ink from seeping through to the other pieces of paper.

Digital printing allows other materials besides paper, including plastic, vinyl, and canvas. Special wide format digital printers can be used to print tarpaulins for outdoor signages, as well as vinyl and acrylic.

  • 4. Volume Orders.

Short-run printing is relatively cheap with digital printing. You can print as few as 1 or more than a hundred. The client can also print on demand, with production started only as needed. Offset printing quantities are best in large numbers.

Offset printing is prohibitive for small-run productions. The minimum production order for offset printing is usually for 500 copies.

Whether you need offset or digital printing, you can get both at Little Print. Visit Little Print for all your Melbourne printing needs.

  • 5. Quality.

Offset printing follows publication quality standards. The CMYK system used by offset printers uses an equal spacing of dots. Traditionally, newsprint has 85 lines per inch, which translates to 150 PPI. Due to advances in offset printing technology, high-quality magazines can go as high as 1200 PPI resolution. Eight-color offset printers have CMYK and an additional 4 colors for spot processing. Using Pantone colors, the spot colors would be an accurate rendition of the colors.

For digital printing, 300 dpi has been the standard resolution. This can go as high as 1800 dpi for high-quality images. Even with 6- or 11-color inkjet digital printing, these would still be overlapping the ink to produce the colors. It would still rely on CMYK printing with the additional colors for finer color rendition.

In terms of quality color reproduction, offset printing has long been considered as the standard. However, today’s digital printing technology has surpassed offset printing specially for image reproduction.

  • 6. Setup costs.

Offset printing is more expensive because it requires a higher setup cost. The page is first run through color separation. That means that the page is printed to reflect each of the CMYK colors. Each of these colors is equivalent to one plate. The more colors there are, the more expensive the initial cost becomes. The setup cost makes low volume production runs expensive.

In comparison, digital printing does not have any setup costs. The job can be printed directly once the page, flyer, or brochure has been laid out on the computer.

  • 7. Faster production.

Since digital printing does not need any other setup than the material to be printed, it can be printed immediately. The actual printing per page may be slow, but since it is going to be printed for less than 500 copies, or even 1000 copies, it can be done in a day or two.

Offset printing has additional setup steps that take time. Testing the output before the plates, and then producing a test run typically requires a couple of days to a week. For less than 1000 copies which are needed immediately, digital printing is recommended. For more than 1000 copies, offset printing can be faster.

  • 8. Variable data printing.

There will be instances when additional information is included in the printing. This may be for small batches of tens, or hundreds, or it may be for individual items. Offset printing cannot handle this type of job unless another printing is done afterward. This is considered as a separate project where the individual information is printed onto the offset printed paper.

Digital printing can handle this kind of job using a master document and database. Or individual design per page or material. This job is treated as if it was small batches or pages.

  • Conclusion

Offset printing and digital printing are not competitors in the sense that these technologies have their niches. For small run production or fast turnaround, digital printing is better. Offset printing works best with large volumes of printing and a relatively long setup. The cost of digital production is constant for the whole production run. While offset printing costs per page decreases with more volume. High fidelity color rendition is achieved by offset printing for spot color printing. However, digital printers are much better at high-quality pictures and images. These are some things to consider with every printing job.

How a Professional Melbourne Printing Company Can Benefit Your Business

You may not be aware of it, but getting a professional printing service is very crucial to a business because it is a visual representation of you and your company. How your clients and your prospects see you is very important, and making a good impression on your target market can help you achieve good results as well.

There are several printing companies out there to help you achieve that professional look, and they offer a variety of services giving you a lot of options to choose from. One of these is Little Print. We are a printing company in Melbourne. Advertising a business or product can be done in different ways, and one of them is by using posters and banners.  

One of the most effective ways to promote a business is by using large format printing. This type of printing is very popular and the most practical. It is generally used for printing banners and posters which are an effective marketing tool for promoting products, events, concerts, services, discount sales, and everything else that needs to be advertised because it is highly visible to both pedestrians and drivers as it is usually placed on main streets.

In order to get the results that you want, and for your marketing campaign to succeed, having a quality custom banner is highly essential. How then do you achieve that?

To find the right provider for your printing services:

  1. Be sure to hear about personal testimonials from the provider’s previous clients. Ask them about their feedback on the services that were provided to them, so that you will have an idea about how they deal with their clients and the kind of results they produce. If the feedbacks are positive, then you can go ahead and give them a try. However, if the reviews are negative, it is probably best to move on to the next option.
  2. Tell the service provider about your detailed specifications so you can check if they have the services that you need, and so you will know right away if they are the right provider for you.
  3. Compare services and rates with other providers so you can get the best deal. Most often, these companies have discounts available so you can get value for your money especially if you are making huge orders on banner printing. Do not hesitate to ask for a quotation from the different providers.
  4. Remember to always consider your budget and work around it when looking for your digital printing solutions. 

Checking out different printing companies to find the best one to provide your business printing solutions is necessary because you get to see the different services being offered. This way you get to know which ones can give you what you need, or sometimes you may even get new ideas because of the services offered. Prices also vary per company as it depends on the content, color, and size of your custom banner, so getting information from different companies will be able to give you more ideas about rates and you will be able to choose the best price as well.


How to Create Effective Promotional Products

Before we begin, you may be interested in where to get promotional products printed for your company. You can get this and other types of printing done here at Little Print. We offer professional printing in the Melbourne CBD. Visit us today to have your next print job completed.

Because there are so many companies out there that often offer the same products and services, it could be the same for your own company too. How, then, would you set yourself different? How can you make your business stand out and make it competitive?

There are many ways to promote your business as well as your products and/or services. Still, to make your brand known and visible, you need something tangible so that your current clients, your potential prospects, and your target market would have something to hold on to and remember you. 
To make this happen, you need to expose your brand by giving out some promotional products. And again, there are several types of products to choose from, so how would you know which one would be effective? 

In choosing your promotional product, you need to make a wise decision so that you will not waste your money and effort.

Which one then works?

  1. Choose a promotional item that is practical and something that would be useful for your clients.
  2. Always remember to put your name or brand or maybe even include your company’s logo on an item that serves a purpose for the clients. It must be something that they would use so that they will have a recall of your business. If the product is not useful for them, and if it is something that they do not use, expect that they will also forget about you.
  3. Another tip for an effective promotional item is that it should be something that creates an impact on your clients, and something that they will use repeatedly.
  4. One important thing to consider is that the product that you are giving your clients should be relevant to your business.

How to Choose the Right Promotional Product

  1. Try to get to know your clients more. Do market research, so you will find out what activities they are into. When you know what your target market wants, it would also be easier for you to think of the best and effective promotional item for them.
  2. Do not try to save money by giving away cheap looking products because aside from it not being appreciated, your business might also get negative impressions. When this happens, you only waste your effort and money because, being a product that has low quality, it will not last long.
  3. Consider giving your clients more personalized items because they will truly appreciate it and will not have second thoughts of being loyal to your products and your business. They will appreciate you because they know that you have thought about them in a personal way.
  4. Another great idea is to go green! You do not only please your clients, but you also protect the environment. This will be much appreciated by many. Consider giving shopping bags to end the use of plastic or paper bags. This type of item is not only useful but is also earth-friendly


How to Find a Quality Printing Company

Choosing to have your business materials printed professionally will indeed make a lot of difference and will go a long way because having professional-looking materials will create a big impression on your clients and prospects. 

Having them professionally made will show your clients that you put careful thought on your company and how you present yourself. Business printing is something that should not be taken lightly as it is an integral part of your company, and this is most especially true if your business is still new. Professional printing is very important because it represents you and your company so you do not want to look cheap to your clients and potential prospects.

Here are some advice on professional printing and how it will gain confidence in your business prospects as well as your present clients.

Some essential things to know about business printing


Business printing is not just about having a nice and creative design or having a high quality finished copy of business material. It is also not just about having that professional look. 

To have an effective business material, you need to make use of marketing materials that are of professional quality, and that means there cannot be an alternative for a true 4- color process printing. 

Using an offset commercial printing will provide you with the best quality and great value for your money, and which is something that an online or local printer will never be able to produce.

A good printer can review your files to make sure that the design looks good, and exactly as how you expect it to turn out. Other important aspects to consider are fonts, paper stocks, and mailing guidelines. Having the correct layout will also save you a lot if you are preparing direct mail pieces.

You may request for samples of the printing and the papers, and if needed, you may also try to ask for a hard proof or press proof to check if the colors are exactly how you want them.

Know the printer’s guarantee policy about errors and returns.

Who Needs Business Printing?

If you need quality business printing in Melbourne, visit Little Print. We will fulfill your printing order quickly and professionally. Visit today if you are in the Melbourne CBD area and need business printing.

For these professions or industries, professional printing is highly essential: graphic designers, print brokers or resellers, and marketing agencies. These professions need a trade printer as it provides high-quality printing, wholesale pricing, and trained experts.

Other types of businesses such as franchises, distributors or organizations with several offices or other trades that need easy and fast business printing may consider using web- to- print professional printing solution because this is the most convenient way of printing that produces quality prints.

For start-up companies, business printing solution is the way to go because it will show your prospects that you are serious with your business, and it will certainly create a good impression on them. Since you are new and are just starting, it is best to inquire about the printer’s special offers that will help establish your identity like stationery packages and Melbourne business cards.

What Makes Digital Printing So Great

Reading glossy materials is always interesting and catches our attention, but have we ever thought about how this effect is created? The process from which it is done comes from digital printing. This type of printing is one of the many things technology provides for us. How digital printing works is that it uses electronic files, then the outcome is printed through inkjet or laser printers.

This new generation method of printing is very convenient and easy to use because it only needs minimal effort to set up. It allows you as well to do processes, print proofing, and do small print orders or short runs, which make digital printing very cost-effective. And among the kinds of printing services, digital printing is perhaps the most earth-friendly as it does not produce much waste and what more is that it is also health-friendly because it does not use a lot of chemicals that can be harmful to health.

Digital printing provides so many wonders, especially to those involved in creative professions, because it does not limit you in creating your content. You can opt to have a sophisticated color reproduction and clarity with either huge panoramas or paper-thin images. Digital printing has kept up as well with developments as draftsmen, artists, architects, and designers are now going digital when drafting and reproducing their work. Through this type of technology, these professions can do graphic design, typesetting, and page composition more conveniently. Digital technology has indeed made certain jobs less tedious and made work more accessible because digital files can be sent electronically to any digital printer and to any part of the world, which makes it great as it saves a lot of time and effort.

What makes digital printing so wonderful is that it allows you to do limitless things. Because of its popularity and demand, it has also opened more and new avenues of printing. It is not just about printing brochures, letterheads, flyers, envelopes, business documents, annual reports, and the like. Still, more so, you can print other materials as well, such as textiles, portraits, signage, photographic images, paintings on canvas, reproduction of images on transparent films, and even creation of pop art. There are so many things that you can do and print with digital printing. No wonder it is so widely used today.

One of the things that digital printing can allow you to do is to make a perfect product because what is on the screen is what you will get. Since you can make a perfect design, it would be best to choose the perfect paper as well. Consider its absorbent surface, weight, color, graininess, and opacity. Carefully select the font and its other aspects, such as the size and color, as it should combine well with the color of the background. Make sure that everything comes well together and should be well- balanced, including the margins and spaces.

Digital printing is much like offset printing, as both are cost-effective and can provide quick printing. Do you need Melbourne Printing? Come to Little Print and experience high-quality professional printing services in the Melbourne CBD area.

Tips for Printing Business Cards in Melbourne

Having a business card is not just about handing out a card with your name and contact information in it, but instead, it is something that must be given a lot of thought and consideration as it is your way of getting the attention of your potential prospects or your target market for your business.

Having an effective business card then should contain more than just your contact information and your name, but rather the 3.5” x 2” space of your card must be used wisely. It must be able to fit in some information about your company and perhaps your company’s logo would be appropriate as well.

Some tips to have an efficient business card includes:

  1. It should contain only what is necessary

Your business card should only have the right amount of information in it and must have something to raise and keep the interest of your clients.

  1. Make it easy to read

It is important to make your business card easy to read at a quick glance. Be careful of using fonts that are either too fancy, too small or anything that will make it hard to read. You can also make your logo as the element to add color. Make your card simple and direct to the point without looking or sounding uninteresting.

  1. Avoid using the entire space

Have a little white space in your business card so that the recipient will have a space to write some notes on to remember you or your business. Aside from this, it will help catch the attention of the space with your logo and text as well. 

  1. Have them professionally printed

It is important for your Melbourne business cards to create an impact on your clients and have a professional look which is why it is appropriate to only have them printed professionally. Having DIY cards tend to look cheap.

  1. Create your card with your clients in mind

If you have more than one business that is related or complements each other, you may use one card for them by using the front part for one business and then the back for the other. But if your businesses have a different nature from one another, it is best that you have a separate card for each to avoid confusion.

  1. Choose a special but appropriate finishing

There are so many options available to choose from in terms of the type of finishing. You may opt for rounded corners, die-cuts, have an unusual size, emboss some foil accents, have holes punched through or if relevant to your design and brand, you may even use folds that will turn your business card into a mini- brochure. 

Though there are several options for finishing, it is important to choose something that complements your brand. Something to not consider might be a black and glossy card as it may irritate someone who likes writing down notes.

  1. Make something proactive

You may create a text that includes an offer to a discount or refers to a website, or even a piece of short information that is useful to the recipient. Do you need to have some business cards printed? If so, come to Little Print for all your Melbourne area printing. We will help you get professionally printed business cards right away.

What It Means to Use Business Printing

If you are a new or a small business, there are certainly so many things to learn about when it comes to creating exposure for your business, and how to stand out in a highly competitive world. 

Many new or small businesses fall into the trap of trying to save costs and incorrectly choosing a necessary aspect. They tend to overlook the power of business printing, and this is where they start to have a big mistake.

Even if you have a great business with excellent products, but if you are not able to market them properly, your company will not be noticed and gain the exposure that you are aiming for. Business printing is what will put you out there.

Customers are enticed by the design and quality that are achieved through professional business printing. This is what will introduce your market to your product. Once clients get to know you, then that would be the time when your products will be able to speak for themselves. 

Here are some important marketing tips to gain positive exposure:

  • Know and understand your target market

Doing professional market research is an essential part of getting to know your target market, then reaching out to them would be the next step. How you get to the second step can be achieved through effective business printing.

Business printing is how you will be able to communicate with your prospects, so this is something that should be considered of essence. Professional business printing will help you establish your identity and brand, so it is best to consult a professional when creating business materials such as a catalog, business card, flyer, or poster.

It is important that you convey your message and identity, and this can be possible if you know your market.

  • Get high-quality business printing to look professional.

Another reason why business printing is important is that it will give you a more professional look, and your market will see that you are serious with your business. When your business printing is amateur looking, you would tend to look cheap and would not be taken seriously as well.

Investing in high-quality business printing is a wise decision because it will make you stand out from your competitors. It can be costly, but it will surely pay off. This might be a big concern if you are new, but if you are diligent in comparing rates and getting quotes, you can still get a good deal.

  • Make the business printing part of your marketing strategy.

When planning your marketing strategy, do not forget to include business printing because it is one of the factors that can make or break your business. 

Before proceeding with your business printing, make sure that you have all the necessary content which should include your website if you have one, and all other relevant information that will still be present after a year. Have this type of projection so that your materials can be used for a long time.

Do you need a printing company in the greater Melbourne CBD area? If so, Little Print is a high quality Melbourne printing company. Bring your printing projects to Little Print today!

How to Have a Successful Poster Printing

What can be a great tool to attract clients that is effective and yet not so expensive? The answer to this would be posters! This kind of marketing material is way cheaper than other advertising tools which include TV and radio.

Posters can be used to promote services as well as products or events. If they are placed in a very good location, it will undoubtedly attract the attention of many people. To have an effective poster, aside from having a creative design and informative content, how it is printed will also make a big difference.

Your poster can be colored or black and white. Either way can be effective. Though in modern times, colored printing is gaining more attention.

How to get the best poster printing

  1. Review its content before printing

Prior to sending the signal to get your posters printed, make sure to review all the details, especially the information and the text that are in the poster. Be sure to correct all grammar and spelling mistakes if there are any. This will save you time and effort as you do not need to reprint. 

Having errors in spelling and grammar will create a negative impression on you, that is why you have to be careful with this.

  1. Make your content creative and catchy

Create a headline that will catch your market’s attention, then combine it with an equally catchy design, and it will surely bring you a lot of return in your investment. 

Making a headline should be given a great amount of thought because it needs to be attractive to get people’s attention and notice your business. If you do not achieve this, you will be headed for failure because the point of having a poster is to catch your market’s attention, and that is what should happen.

  1. Know how many posters you need

Another important thing to consider in poster printing is proper planning. You need to know how many posters you need to set out, that is why you need to know how many people you are trying to reach out to. When you have the right numbers, print posters that are enough. This way, you save resources and, at the same time, achieve maximum results. This is most effective if you are trying to promote something to a large group of people.

  1. Make yours unique!

When creating your poster, be sure that you are making something unique. Something one- of- a- kind that will reveal your identity and will make you stand out from the rest. 

Do not be shy in using big fonts so they will be easy to read and will catch your market’s attention as well. Get extremely creative and maximize the use of bright colors and a catchy and attractive logo. 

Always use paper with good quality. This never goes wrong. Using good quality paper says a lot about you and your business. Speaking of which, we use the finest papers for your Melbourne printing projects here at Little Print. If you wish to have posters or any other type of project printed and you’re in the Melbourne CBD area, drop in and we will get started on your print project.

How to Print Your Book

Thinking of writing or publishing a book, but do not know how? This can cause a big problem if you have no idea about how book printing works. The process that comes with this may not be so simple after all, but the good news is that there is help available. Here then, are some tips on book printing that may provide some help for you as you go through the process.


If you are planning to do self- publishing, there is away, and it is possible to be achieved, especially at this time of digital technology. Nowadays, self- publishing has become very accessible, so if you have a material that you can publish, it is not impossible to get it out there. What you need to is to find is a print company that has a website and a strong presence on the internet. If they have the kind of service where they can post a sales page for you, then you can go and tie up with them so they can help you print and sell your book as well.

These types of print companies usually have a service called Print on Demand or POD, and it works by only printing a copy of the book until an order has been placed. This is a very efficient process because it does not only save time and money for both the print company and the author, but it is good for the environment as well as it saves resources from getting wasted.


Though digital technology has made self- publishing easy and accessible, it also comes with a downside, and it is about the inaccuracy of the content being printed. The concern with self- publishing through digital technology is that it has allowed everybody to print whatever they want. So if you decide to do self- publishing, be among those who are responsible for their work and provide accurate information, especially if your novel, whether fiction or non-fiction, contains facts. You must first verify your information before publishing to avoid confusion and give people false information.


If you are a first- time author, another aspect that you need to learn about is formatting. Self- publishing is not just about being able to create good content, but also you need to learn everything that is involved in the process, and formatting is one of them. You need to learn about proper spaces and margins so that your readers will not get annoyed following your content.


Another important aspect is editing. Even if you are a good editor, having someone professional or knowledgeable of this field might be a good idea to let them see your work and edit it. Having someone professional to edit your work is best because they can help with typographical errors, formatting, and even checking your facts. 


When your book is ready, the next step is to sell. You can promote it by linking to a website where they can buy the book or post on social media sites like Twitter or Facebook. You may also partner with someone who has a product that complements your book so both of you can market each other’s products. Or, if you do not want any hassle, you may hire marketing agents who can help you sell your work, and they can get a share of your profits.

Do you have a large or small printing job you need to have done in the Melbourne CBD area? Use Little Print for all your Melbourne printing needs. We are a professional printing company that uses the latest technology and friendly professionals to complete your printing job on time.

6 Easy Tips to Prevent Print Design Mistakes 

When it comes to the printing business, there is a myriad of designs that won’t fit both for social media, websites, and printed materials. That is why understanding the differences between these categories will help you prevent common mistakes for print designs. This is essential not just for your business but for your followers and precedent customers to come back and check for your services. 

1. Images Must Be High Resolution

Understanding when to use the right pixels per inch (PPI) is necessary. This will save you time from mass-producing the indecent photos and resolutions that may cause loss instead of profits. 

With the printing business demands, it is best to know what image resolution is needed for what. For example, if you will be looking closely for print materials such as business cards, book covers, or brochures, you will need higher PPI resolution, so they don’t get fixated. 300ppi is required for standard printing, while 150ppi is better for broader and larger printing formats such as posters and prints that are best viewed from a distance. The sizing is as important as the image resolution. 

2. Include Bleeds

Knowing the benefits of bleeds to your prints will not just save you time, cost, and energy but will help you provide better coverage after the trimming process. The bleeding process is necessary if your business offers more images beyond the actual size after trimming.

This can be adequately done by working with oversized sheets before cutting them to their respective sizes. Working with vinyl and wallpapers, bleeding technique is far beneficial and a must0use practice. This type of wide formating should have an additional 3″ bleeds in case there will be a slight off within the actual measurements. 

3. Transfer With Vector Art

For you to preserve the quality of your images and format, regardless of its size, is to transfer it through vector formatting. Be it with large or full designs. It is guaranteed to retain the image quality no matter what reproduction size may be needed. 

4. Learn Fundamental Modes Of Color

Every piece of art has different basic color modes used that serve as their essential fundamental guide. The rule implies with digital printing. Here’s the catch, when we are working with digital screen products, we usually used three primary colors, namely Green, Red, and Blue. While traditional printing used four primary colors, namely, Magenta, Yellow, Cyan, and Black (k). 

Now, when you transfer a print from digital screens to printers, the primary color shifting or conversion has to change the present digital colors to printing colors. Files from Pantone and RGB must be transferred to CMYK colors, which is the final stage. This is the fundamental color basis for the printing business. 

5. Take Into Consideration The Creeps And Page Counts

One of the most common problems encountered when dealing with a stitched booklet is close-edge trimming. This is particularly an issue for page counts and artworks aligned close to the edge. All of which have a higher tendency of getting damaged with trimming or cutting procedure. To avoid this traditional mistake, better do sets of 4-page increments and take note of the creeps when pages are being stapled together. 

6. Include Additional Layers For Ink Spots And Coating

Proper labeling and additional layers are needed if you will be including spot inks or coatings to your prints. That way, there will be less confusion and better results for every print being made. This is both beneficial to the printing department and formatting or customers’ end. 

Print ads and marketing materials rely heavily on the print industry for the effective delivery of their messages.

Did you find these printing and design tips helpful? Perhaps you need some Melbourne printing done and are looking for a professional printing company to help you. Little Print can help you successfully print your projects with high quality and speed. Visit us today if you need a printing job in Melbourne, Australia.

Why Printed Learning Materials are Better

Having learning materials printed, rather than other options such as digitally delivered, provides a superior environment for learning according to the latest research.

Intergraf is the European federation for print and digital communication. It conducted a study that has placed immense weight on the argument that reading on paper results in more in-depth understanding, retention, and concentration as well as vocabulary building and memory. 

The study, called E-READ (Evolution of Reading in the Age of Digitization), and was overseen by a network of about 200 academics from all over Europe.

The study, which reinforces the value of printed materials, was a four-year project examining the outcome of 54 separate research studies that involved 170,000 people. 

Intergraf studied, researched, and examined the outcome of 54 studies with a total of over 170,000 people who participated from 19 countries. It gained overwhelming evidence that reading and understanding of text from paper is much stronger than reading and understanding it from the screen, especially when the reader is under time pressure. 

The study concluded that printed learning materials are an essential tool for effective education.

E-READ is implementing highly informative research and debates about the effects of digitization on reading for people, especially young ones and students.  

According to the research, print readers have a better recall of the relationship between events and can recreate the structure of a text better than screen readers. Print reading’s advantage was better and higher under time constraints than digital reading. The main disadvantage of digital reading was scrolling.  

The disadvantage of digital reading for students in elementary has resulted in two-thirds of the yearly increase in reading comprehension. It means that the students only possibly progressed by one-third, unlike when students read on paper. 

The fact that students who read from digital devices only achieve one-third of the possible progression is frightening. Also, the increased time spent learning from screens is concerning. 

Integraf urged policymakers and educational organizations, to make sure that printed materials still maintain their role in education. 

Intergraf also took immediate action to ensure European education does not degrade at all levels. The study results and outcomes are useful to create strategies that will affect student learning and development. 

Promoting reading on digital devices affects students learning outcomes negatively. 

Necessary tools, like printed informational texts, books, or paper books, are still better than digital devices. The study made the academic scene as well as parents aware of the dangers of reading on digital devices.   

“The development of students’ reading comprehension and critical thinking skills must be immediately safeguarded. A failure to act on the advice given in such studies creates an immediate risk that students’ learning outcomes will be negatively affected by the increasing tendency of schools in Europe to promote reading on digital devices without the necessary tools and strategies to ensure this does not cause a setback in reading comprehension and critical thinking skills. Products which are proven to facilitate comprehension and critical thinking, such as paper books and other printed informational texts, already exist and should not be overlooked. Paper is a technology of proven strengths,” Integraf’s statement read.

Intergraf study made substantial reports, results, and recommendations as to why schools should still go for printed text.

Aside from Intergraf, there is also a study titled “Busting The Myths” conducted by the Two Sides Team that found 69% of European consumers preferred to read books in print, 54% for print newspapers, and 61% for print magazines.  

Other than Intergraf and Busting The Myths, there are a lot more studies that show evidence that print is still better than digital devices. Also, some studies show that print is best at improving people’s understanding of the text. This is essential and important, especially for students or young people. 

Intergraf shows significant evidence and arguments that print is still better than digital for learning. The body wants the government and institutions of learning to be aware of how digital devices have changed the development of people, especially the young ones. 

If this trend continues, the quality of education all over the world may continue to suffer.

Do you have a printing project you need in the Melbourne area? If so, use the best Melbourne CBD Printing Company, Little Print. Bring your project to our office today and our professional staff will assist you.

Top 10 Best Print-Related Blog Post Core Subjects 

These tips apply not only to printing companies in Melbourne, but all businesses looking to maintain a blog. If you are looking to start a blog to keep your customers up to date and gain traffic from searches on the popular search engines, this article will be helpful for you.

One of the best ways to keep a business website up-to-date, informative and fresh is consistent blogging. For most printing companies, updating your blog has great possibilities that your site will rank higher compared to most of your competitors.

What are the best topics that you can start talking about to ignite interest to your readers so that they will start following your website? How can you increase customers with consistent blog topics for their business? Is there a specific blog-post related to print subjects your customers and followers will be interested in?

The Best Strategy For Printing Companies With Instant Results

One of the dilemmas most printing companies are dealing with is consistency when it comes to maintaining informative topics to keep their followers interest at the highest peak. you may indeed need new content daily. Thinking of what topics to talk about may seem a struggle, but the truth is, it is as easy as the business as it should be.

We gather the best subjects related to printing. All you have to do is gather all your resources, sit back, check the calendar for blogging, jot down all the possible keywords you have and sprinkle some creativity. Now here’s the best part, we have the top 10 excellent topics you can start working with. Just choose one category and your website will be rocking the printing world with informative contents soon!

Top 10 Print-Related Blog Post Core Subjects

1. Techniques And Printing Options

Your customers and followers will love to read about a variety of options regarding printing. From available techniques that they can freely try using. With this, you can start talking about a series of detailed blog posts regarding a myriad of options for printing machines. include in them the pros and cons as a genuine review.

With the different types of printing namely digital printing, lithographic printing, or management print solutions which your company provides. This will give you the chance to market your what you offer by highlighting them along with your blog post.

You can use simple keywords such as print finishing for example. When it comes to title suggestions, you can be as creative and passively positive. use powerful words such as ‘Great Options For A Stylish Business Cards’, and so on. Make it simple and straight.

Now for your blog content, you can talk about the impact of traditionally looking business cards from a stylish one. How it feels to touch, characteristics that make it stand among the rest, which by the way, have a great impact on possible business partners and customers. You can add samples of prints, finishes, and details that you offer. Showcase your company’s strength.

Present excellent details and sell them without sounding like you are desperate to sell. Highlight details such as debossing, embossing, Spot UV glazing, and Foil bloquing. Find the right keyword with practical searchable words in the search engines. Talk more about your skills, knowledge, previous job assignments, and what you can do.

2. Print Customers’ Niche

Talking about what interests your customers most of the time will enhance the quality of fresh blogs that you put in. This can be from traditional entrepreneurialism, what are their most common struggles and what possible solutions can you offer them. It would be great to highlight weak points and talk about positive points with advice and tips along the way.

Write like you are talking to a variety of audiences and not just your lucrative customers. That way, you are crossing new boundaries and welcoming possibilities about the products that you can offer with competence.

Now for the perfect keywords, they should not be hard to find, check for keywords such as ‘legal stationery’, to name a few. Then work with your powerful title using engaging words. This can sound like you already offer a solution to a problem that they might encounter in the future. Titles like ‘ 25 Legal Stationery Items Ideal For London Law Firms You Can EAsily Print’. Something that sounds like that.

For your blog post content, enumerate all the product listings that your company has to offer. Every possible thing that most law firms are looking for, with special yet confidential arrangements you can cater to. List all the material selections and a variety of prints with their benefits for your customers. Keyword selection is the key to attracting new customers to your landing page.

3. The Best Advice For Marketing

Everyone is looking for tips and informative advice to grow their businesses. If you agree with us on this one, then you have a wide range of subjects to discuss. Engaging post about an effective –with proven results– marketing strategy using prints can grow up company businesses.

Tackle the benefits that your customers can get with using the right printed materials that you will provide to grow their business drastically. Talk about leaflets and their power to travel when distributed properly. Enumerate the possibilities and effects of great display and prints. Create a blog post about the proper etiquettes of how sharing your business cards help advertise your company without sounding desperate. Lastly, advise on the best tools every company can use to boost their marketing strategy.

You can use keywords such as ‘leaflet distribution’ which can take a little effort around your city. With the right title for a blog post, engaging words like ‘top recommendations’ and more, your website will start contributing healthy traffic on the web.

As for the content, don’t forget to include the services your customer use for their prints and leaflets intended to their target audience. Here, you can add special arrangements or enumerate possible options in detail among the few services you can cater to. including the pros and cons of alternative services is a great marketing strategy too.

4. Developments And Print Trends

One of the mainstream of most business ifs setting developing trends. You can talk about this subject with a certain trend effect on the marketing business. This can be from facts about lithography and a smarter way to market your business. You can discuss features, benefits, and setbacks about developments and industry trends. Take it to the next level by sharing your insights and how this trend will affect the future and the impact on businesses.

You can work with your title by using keywords such as ‘lithographic printing in the future’ and related topics about that. For your content, you can have a brief discussion about what lithographic printing is, its history, benefits, and setbacks. Enumerate different aspects that thus printing will affect. With every blog post, you can share your insights and predictions too. This is beneficial for you and your company as you are starting to set the trend that is already in the market.

5. Competitions And Print Discounts

Whether you like it or not, the competition nowadays is at high risk. Create an engaging post while advertising your on-going discounts, promos, and freebies to your readers and followers. Take advantage of the social media followers that you have while you enable a new batch of followers to step in. Which every blog post, add helpful information while feeding excitement to your customers.

Start working with competitions to increase your followers and readers through arts, photos, slogans and ideas related to your company and giving great deals of prizes to the winners. While your competition is running, don’t forget to use hashtags for easy tracking of all the participating entries. You might be surprised how social media can widen your boundaries instantly. As for your prize, you could send a huge discount for the next bulk or print orders from your company. It sounds engaging like everybody loves discount coupons especially if it has a huge number in it.

6. FAQs About Printing

Every website has that certain page about Frequently Asked Questions from most customers of inquirers. You can compile one subject and add additional in-depth answers to every possible question you have in. You can also check the different answers given and possible new questions after the other.

Most keywords and title for FAQ’s starts with answering a certain question, like ‘how much time does a fil stays in the company’s server’ etc. The topics are already there, all you have to do is provide informative things about that question followed by fresh ideas, advice, and tips coming from your company. Emphasize the benefits that your followers and readers can get from your business at the same time.

Reassuring your customers that every file you’ve handled is securely stored, safe and in a great confidential state. This will also create a unique bond of trust from previous customers and attract new customers at the same time.

7. Free Tips About General Print

Sharing helpful insights into the things that your customer must know about general printing is essential. This does the job easier for you and informs most customers of the know-how before they even asked a question. With free advice and tips, you might be surprised how things will work easier for you and your future customers.

Adding fresh tips of the top list of ideal formats your customer must know to save their file while making it easier for your business is both a win-win process. For example, you can include keywords such as knowing the right format for ‘company letterhead’ and suggestions and tips to easily arrange it.

With your blog content, you can enumerate all the possible things included in a company letterhead. You can inform them of all the legal requirements, logos, proper spelling, company name, and information that needs to be in the letterhead itself.

8. The Printing Company And Team

As the most successful business techniques and strategies are by showcasing the public what their company is. From the people who work behind the scenes, how the company was started and who founded it. What are the interesting facts about your team and your company is essential?

From time to time, introduce one of your staff in your blog post and share fresh updates about your company, the activities that you are working with or any charitable institution you are supporting. This adds credibility and positive feedbacks to your business at the same time.

Documentation is another way of engaging readers and followers to your business. For example, if you have colleagues who are connected to the printing world, you can feature them from time to time. you can document the interview if it’s okay with them and share details alongside your blog post.

9. Print Humour

Step away from the firm and proper from time to time and add some humor too. You can talk about a series of bizarre photos, printing errors, comic anecdotes or anything that you or your team have been laughing about. Those funny mistakes make a great subject to the printing world.

Break the ice about traditional intricate and perfect printing. You can highlight a few errors sometimes which can be a great source of humor, idea, and lesson all at the same time. as for the keywords, you can include the phrases like ‘printing errors’ and the likes.

For your blog content, including few photographic pieces of evidence of errors with humor are great and catchy details. Gather along more misspelled words and posters found in public. This will surely be a great hit when it comes to hilarious entendre. You can even create jokes about these mistakes and give helpful advice on how to prevent them in the future.

10. Pre-Printing Designs, Tips, And Advice

There is no better way to attract new readers and followers than sharing FREE tips, advice and general knowledge about designs and printing. Focus on the subject concerning designs from a variety of poster types, dimensions, graphics, must include images, and what images are best left alone.

You can also add informative content about adding special effects and how it can greatly benefit the prints. Give free tips on what font, texts, and style work perfectly to the eye. Enumerate a few top-rated materials that are best used for what.

All those possible designs, tips and hints will help every business achieve the perfectly engaging prints which you will provide for them at the end of each blog post.

Printing How-To: Making Your Next Print Stand Out

When looking for the best printing services in Melbourne, there are several factors to consider. In today’s competitive business environment, image plays a crucial role in the way people perceive your product and their impression of your business. Once you decide to look for the best printing service provider, it will be for material that will be seen by consumers and prospective customers. To attract customers, you must choose the best possible material and print, design, imagery, and other elements like paper quality, and more. 

There are several formats to choose from for printed materials and these may require various printing techniques. These can range from continuous type materials like purchase orders, invoices, books, business cards, pamphlets, and flyers. Many suppliers may specialize in a certain field, and it is vital to gauge the right printer that will best match your needs, offering the best quality at reasonable rates. It is necessary to establish a relationship with your print and check on their references. 

A good service representative will be able to process everything smoothly and will make the best recommendations where ink kind, paper size, and more are of importance. Sticking with one printing service provides you the best possible outcomes and consistent quality for all production requests. Many printer suppliers will accept projects that they are unable to undertake and outsource them to third party suppliers.

Regardless of your printing needs, like brochures, presentations, leaflets, and business cards, the kind, quality, and finish of your paper will make a big impact on how people will ultimately feel about your brand. This GSM paper guideline will assist you in choosing the best kind for your upcoming print projects.

So, what is GSM?

GSM stands for grams per square meter, this is the measure used for paper weight. The value is often referred to as the weight of approximately 1m x 1m sheet such as 40gsm, 60gsm, 150gsm, and the likes. Usually, the higher the GSM number, the stiffer and thicker the paper would be.

How exactly does the GSM quality impact how people see your printed material?

Paper possesses this subdued but highly tactile and discernible quality. How it feels when you touch it, the texture, the thickness, its smell, and how it looks can all have a strong impression on the mind of the recipient. A smooth, thick and fine paper stock will exude professionalism, a luxurious, and premium product or brand. Whereas the thin, uncoated, and rather rough paper stock are most likely associated with cheap brands or products which leaves a negative lasting impression to the public. Of course, there are specialty paper which project an image, like handmade, acid-free paper made by artisanal shops for arts and crafts. These are more expensive than commercially manufactured paper.

The best paperweight for a professional printing job

Not all stock will work equally for every single print product. The heavy paper stock, for instance, can be unfit for use on stationery products or letterbox flyers.

For your guidance, here are some suggestions for appropriate paper stock for your print job:

  • 400 gsm – high quality and premium product tags, business cards, poster boards, and sturdy product packaging.
  • 300-350 gsm – best for regular menus, postcards greeting cards, business cards, or brochures.
  • 200-250 gsm – not thick enough and this is ideal for high-quality brochures, leaflets, and flyers.
  • 170 gsm – corporate brochure, calendar giveaways, high-quality posters that are not too heavy.
  • 150 gsm – brochures, flyers, booklets, and pamphlets. 
  • 115-130 gsm – lightweight paper stock and ideal for short term use products like flyers or leaflets.
  • 80-100 gsm – best for general stationery needs, training materials, and letterheads.

The best paper finish

For the best finishes, you have the coated and uncoated paper. Your choice of paper finish can impact the overall feel, appeal, and the look of your printed material. Here are the basic paper finishes to choose from:

  • Matte

Silk coated paper or matte finish has a high quality feel to it and it is more subtle than gloss which prevents glare in the same way as an uncoated paper finish. This finish in the paper is usually used for flyers, brochures, posters, business cards, postcards, books, and magazines with vivid images.

  • Uncoated

The no coating paper finish has no glare on its surface. This uncoated paper finish is ink absorbent, meaning there is a lesser likelihood of smudging. This is perfect for text-loaded prints like manuals, forms, tickets, plans, memos, and letterheads.

  • Glossy

This kind of paper finish provides perfect material for high contrast and vivid color prints. The shiny surface makes it an all-time favorite for many marketing materials and high-quality marine prints, booklets, brochures, and product catalogs. If readability is a problem, you have to put into consideration the dull coating gloss over a high gloss finish paper for much better reading experience and overall quality.

  • Codex

Although not a coating or paper finish, the codex is a great addition to any of the paper choices mentioned above. It makes for a luxurious feel and is used in a variety of embellishments from textured, gold, silver, to foil blocking and spot UV.

The kind of paper and finish that you ultimately decide on for your next printing job will influence exactly how people see and perceive your brand and message. Before you pick one, consider first your goal, brand identity, and your overall audience.

The Takeaway

Your main criteria for choosing the best print service is efficiency. Printer service efficiency refers to the turnaround times and overall print quality. It is also related to the supplier’s empathy for your needs and preferences. Forging a great relationship with the printer is advantageous for you as it places you in a preferred position to make inquisitions about the overall optimization of your printing campaigns. Also, do not hesitate to seek your printer supplier’s recommendations.

The right printer will always be able and willing to help you find the best ways to go about with your campaign. Eliminating paper waste is a great way to keep your printing costs under control. The paper or material cost often makes up the biggest chunk of your expense. Keeping these things to a minimum will dramatically change the final costs and fees. 

Whenever possible, keep your color designs at a minimum. You will not only save money on ink as well as on the costs of printing plates too. If you must use colors in your designs, consider these alternatives: if you have a 2-toned project, choose colored stock, this will keep ink costs low. Monochrome, or black and white, will be less expensive compared to a full-color print. Print projects which bleed can cost you more. The color bleed is a result of placing several colors of ink next to each other. Designing around color bleed can improve on print quality at the same time save on printing costs. Consult with your printing service regarding improving quality, while decreasing cost. You might be surprised to find out that this will also shorten the production time. 

You can easily have a great idea of the type of customer a printing firm caters by checking on their portfolio. You can check for resources on the web, and it will showcase the printer’s distinct specializations, prices, turnaround times, and project designs.